Therein Wine Therein Wine

Every Season Is a Growing Season

It all begins with an idea.

The vines are blooming wildly in our fourth growing season. How did we get here?

Ten years ago I worked at a few local wineries, only to learn how to make beer the desired wrong way. By the time we grew our brewery into its Kutztown, PA forever home that happened to be surrounded by 3.4 ac (1.4ha) of vines, I found I had largely forgotten how to prune. So we relearned, taking the advice of the guyot poussard revivalists and adopting it whenever the vine allows. (Esca has taken probably 80% of the Cabernet Franc planted in our home vineyard, inviting us to focus on pruning for sap flow, soil remediation, massal selections & replanting).

Our inherited vineyard was planted in 1991 (and 1997 and 2001 and 2012, but the 2012 planting was the worst of the esca’d Cab Franc) and was farmed

Read More
Therein Wine Therein Wine

Blog Post Title Two

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Therein Wine Therein Wine

Blog Post Title Three

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Therein Wine Therein Wine

Blog Post Title Four

It all begins with an idea.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More